By: Gareth James / February 14, 2017

YouTube launches live mobile streaming

Google-owned YouTube is trying to catch up with Facebook Live and Twitter-owned Periscope. It’s finally adding a live-stream button to the YouTube mobile app, even though it’s already offered the feature in a limited capacity for about 5 years.

While YouTube live streamed the Royal Wedding in 2011 and a 360 degree live stream of Coachella 2016, it has limited live streaming to specific brand creators rather than individuals. YouTube mobile live-streaming is available now for all content creators with over 10,000 subscribers. Anyone with less than this has been promised they’ll get the feature “soon”.

YouTube live streaming won’t have it’s own app – the feature will be baked into the existing app – but an app called Capture lets people edit videos they have filmed before they upload. YouTube may be a little late to the live streaming party but it is clear that the majority of social media platforms are favouring these features at the moment.

About Gareth James

Accounts Director at HeartCMS.com and creator of a best selling iOS app. Gareth loves to help small to medium size businesses get more online exposure. Gareth started his online marketing journey back in 2008.

https://www.heartcms.com

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