By: Amen Sharma / August 14, 2018

Top 3 Facebook Myths Exposed

You may have seen all over the news, TV adverts and social media recently that Facebook is focusing on portraying the social network as a place for personal and meaningful interactions.  This is to be favoured over other brands as there was a data breach scandal. This means however, that it is harder to get honest brands with organic content viewed by Facebook users.

It is vital that your content is doing the most it can to get noticed.  The Facebook ‘Boost Post’ button can help you reach a larger audience and achieve your business goals by allowing you to upgrade an organic post into an ad.  Here at HeartCMS, we specialise in social media marketing and love working with new businesses to help them grow their social media followers.

However, there are a few myths surrounding Facebook Boost and we’re here to debunk them…

Better Results For A Bigger Audience

The truth is actually that if your content is in front of a smaller audience that engages, it can work better for your business; rather than having a bigger following that doesn’t engage.

If you are putting your content out to a large audience, and spending more doing so, you are unlikely to get an equivalent amount of engagement on this as their will be so many people who aren’t going to be interested in what you post.

Figure out who your audience is and what their interests are.  You’ll want to increase the probability that they’ll engage with your ad and convert into a business sale.

When your audience is large and your budget is low, it will make it hard for your ads to compete with other advertisers with a much larger budget.  

Narrowing your boosted post demographic will benefit you more.  You can do this by specifying the sex, location, age and interests of the audience you want it to reach.

Improved Performances For Higher Budgets

So we know that a bigger audience doesn’t necessarily mean better results, however will a bigger budget help?

The answer is no.

Your main focus needs to be stronger content, not a large budget.  If your audience doesn’t engage naturally with your organic posts then it is unlikely they will if it is boosted.  It will just be an opportunity for more people to ignore it.

The aim needs to be creating engaging content.  Do this by knowing your audience and paying attention to their interests.  Once you have organic content that is getting great engagement, then start boosting your posts.

Keep an eye on your analytics for each post.

Boost All Your Posts

It may be extremely tempting to boost every single post on Facebook, but this could be more damaging to your business and reach.

You need to make sure there is purpose to your content before you decide to post it.  Ask yourself if boosting the content will help you achieve any business goals. If you’re struggling to answer this then reconsider paying to boost the post.

Are you trying to increase traffic to your website or just gain more likes on your Facebook page?

Knowing all the answers will help you determine metrics to measure success and creative an effective call to action.

Come up with a clear call to action for your post and ask yourself what your goal is each time you create a post.

So here we have debunked a few myths that hopefully will help you reach a better, more targeted audience on Facebook which benefits you for the better

About Amen Sharma

Director of and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.

Latest from the blog

Smartphone Photography - Web Design Nottingham

January 31, 2020

5 Ways to Improve Your Smartphone Photography

Photography is a key component of running any business. Your customer wants to see everything from your behind the scenes to your products, but capturing them in their best light can be a struggle when you’re first starting out. The good news is, you don’t need to spend thousands of pounds on the latest camera […]

How Instagram Algorithm Works HeartCMS

September 17, 2018

How The Instagram Algorithm Works

Earlier this year, Instagram announced that they would be updating the algorithm to make it appear more chronological. In the past few days, Instagram has announced how they organise our feeds. We know, Instagram can be crucial for your business, so knowing how the algorithm works could do wonders for your social media marketing. Your […]

Hashtags for SEO

September 11, 2018

Utilising Hashtags For SEO

The growing age of social media has seen vast improvements in how we can utilise it for businesses. This can be anything from the theme of your bio, stories and highlights on Instagram, to backlinks on Facebook and YouTube. But something you may be missing is mastering hashtags for SEO. An Instagram post with at […]