You may have seen all over the news, TV adverts and social media recently that Facebook is focusing on portraying the social network as a place for personal and meaningful interactions. This is to be favoured over other brands as there was a data breach scandal. This means however, that it is harder to get honest brands with organic content viewed by Facebook users.
It is vital that your content is doing the most it can to get noticed. The Facebook ‘Boost Post’ button can help you reach a larger audience and achieve your business goals by allowing you to upgrade an organic post into an ad. Here at HeartCMS, we specialise in social media marketing and love working with new businesses to help them grow their social media followers.
However, there are a few myths surrounding Facebook Boost and we’re here to debunk them…
Better Results For A Bigger Audience
The truth is actually that if your content is in front of a smaller audience that engages, it can work better for your business; rather than having a bigger following that doesn’t engage.
If you are putting your content out to a large audience, and spending more doing so, you are unlikely to get an equivalent amount of engagement on this as their will be so many people who aren’t going to be interested in what you post.
Figure out who your audience is and what their interests are. You’ll want to increase the probability that they’ll engage with your ad and convert into a business sale.
When your audience is large and your budget is low, it will make it hard for your ads to compete with other advertisers with a much larger budget.
Narrowing your boosted post demographic will benefit you more. You can do this by specifying the sex, location, age and interests of the audience you want it to reach.
Improved Performances For Higher Budgets
So we know that a bigger audience doesn’t necessarily mean better results, however will a bigger budget help?
The answer is no.
Your main focus needs to be stronger content, not a large budget. If your audience doesn’t engage naturally with your organic posts then it is unlikely they will if it is boosted. It will just be an opportunity for more people to ignore it.
The aim needs to be creating engaging content. Do this by knowing your audience and paying attention to their interests. Once you have organic content that is getting great engagement, then start boosting your posts.
Keep an eye on your analytics for each post.
Boost All Your Posts
It may be extremely tempting to boost every single post on Facebook, but this could be more damaging to your business and reach.
You need to make sure there is purpose to your content before you decide to post it. Ask yourself if boosting the content will help you achieve any business goals. If you’re struggling to answer this then reconsider paying to boost the post.
Are you trying to increase traffic to your website or just gain more likes on your Facebook page?
Knowing all the answers will help you determine metrics to measure success and creative an effective call to action.
Come up with a clear call to action for your post and ask yourself what your goal is each time you create a post.
So here we have debunked a few myths that hopefully will help you reach a better, more targeted audience on Facebook which benefits you for the better
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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