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Social Media

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Social Media Marketing

Social media advertising has become a key element in the marketing world over the past recent years, with brands leveraging Twitter, Facebook, Instagram, YouTube and LinkedIn to increase the reach of their paid search campaigns, share their stories and build a connection with their customers and followers.

The wealth of information that is shared on social networks makes it possible to reach your audience in a way that cannot be done anywhere else, allowing the creation of truly relevant and engaging micro-targeted ads.

Once we’ve defined your objectives and goals - be it to build brand awareness or generate more sales, we create a strategy that will help to meet your KPIs and targets. We will then work with you to define your audience criteria and get to work on creating eye-catching ads that drive results. Your campaigns are continually reviewed and refined by our social marketing team in order to maximise your ad objectives.

Facebook

When you start your business, you might not see Facebook as a priority and a lot of people think it is trivial which can be accomplished at anytime.

Having your business on Facebook through a fanpage (also known as a like page) or a group is a great way to learn more about your customers, and for customers to learn more about your products or services.

A Facebook page allows you to develop your very own community and all you need to make it work is content that is relevant and useful for your audience. .

Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers.

To help you connect, consider:

  • » What do your ideal customers have in common?
  • » How old are they and where do they live?
  • » How can your business help them?
  • » Would one group be more interested in specific messages, products or services?

» Request more information about our Facebook Management

Twitter

Twitter, much like Facebook, is a great way to communicate with friends and people who share your interests, but it’s also an excellent marketing tool for your business.

A Twitter profile shows the world who you are and what your business has to offer.

Recent figures suggest that more than 40% of people use their mobile phones to send tweets. For businesses that are looking to access an active mobile audience, there are few better social networking platforms.

Because Twitter is so simple, customers often use it to interact with businesses they follow. Its 140-character limit lends itself well to asking quick and concise questions without ever having to pick up the phone or send out an email.

Potential customers may contact you on Twitter before making a decision about whether or not to use your services or purchase your products. This is a great chance to be responsive and make an excellent first impression.

Of course, you can get negative comments, too, as it’s very easy to send a 140-character complaint via Twitter; but once again, this is an opportunity to show your great customer service capabilities, and turn a negative scenario into something positive.

» Request more information about our Twitter Management

Instagram

Instagram is now a hub where people find and judge the visual identity of a business.

Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers.

Instagram is actually considered the single most important social network platform used today. If you do take Instagram seriously, it can open up a world of opportunity for the products or services you have to offer.

On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers and potential customers with too many posts. Most brands release one to four posts per day.

As for what time of day to post, this will largely depend on your audience. For both of these factors, frequency and time, it should come down to testing and analysing your data. Test by posting at different intervals and times and see what works best. This will depend on where your audience is located, including their timezone, among other factors such as gender and industry.Use that data collected to establish a content calendar. Your calendar should establish who is in charge of posting, when they’ll post, and what hash tags best describe your post.

» Request more information about our Instagram Management

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