Facebook

When you start your business, you might not see Facebook as a priority and a lot of people think it is trivial which can be accomplished at anytime.

Having your business on Facebook through a fanpage (also known as a like page) or a group is a great way to learn more about your customers, and for customers to learn more about your products or services.

A Facebook page allows you to develop your very own community and all you need to make it work is content that is relevant and useful for your audience. .

Not only can you reach more people through Facebook, you can reach the specific people who are most likely to become your customers.

To help you connect, consider:

• » What do your ideal customers have in common?
• » How old are they and where do they live?
• » How can your business help them?
• » Would one group be more interested in specific messages, products or services?

» Request more information about our Facebook Management

Instagram

Instagram is now a hub where people find and judge the visual identity of a business.

Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers.

Instagram is actually considered the single most important social network platform used today. If you do take Instagram seriously, it can open up a world of opportunity for the products or services you have to offer.

On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers and potential customers with too many posts. Most brands release one to four posts per day.

As for what time of day to post, this will largely depend on your audience. For both of these factors, frequency and time, it should come down to testing and analysing your data. Test by posting at different intervals and times and see what works best. This will depend on where your audience is located, including their timezone, among other factors such as gender and industry.Use that data collected to establish a content calendar. Your calendar should establish who is in charge of posting, when they’ll post, and what hash tags best describe your post.

» Request more information about our Instagram Management