Instagram Stories has now come to desktop after being a strictly mobile-only feature. We had a feeling that it wouldn’t last too long when Facebook launched mobile-only Stories and then proceeded to make them available for desktop users within several months.
Now that Instagram is following suit– Stories will soon be available for the desktop and web versions of the photo-sharing platform we all know and love. The update has already been rolling out to everyone within the last few weeks. Instagram Stories take up the full screen on mobile devices, and also offer a full-screen version on your desktop. (Giving new smartphones a chance to promote HD recording!)
This is a great opportunity for businesses, bloggers and individuals looking to reach more on Instagram. Expanding the potential reach of your stories even further. While almost all Instagram usage stays on the app, it’s possible that by expanding the desktop version of the site, more users may access the site online. We also have a feeling that this is the first step of Instagram bringing new features to desktop to try and promote the social platform as an all in one platform that can be accessed on any device.
Ensuring that your stories show up for your followers to view every time they visit the site will only help you. In addition to being able to view Stories on desktop and the mobile site, you’ll also be able to upload Stories directly from mobile web versions of the site (but not desktop yet). For those who are unable to keep the Instagram app on their phone or download it outright, this is a great opportunity. When it comes to almost everyone else, it will probably make more sense- at least for the time being- to keep uploading them through the app.
Stay tuned for more IG updates and don’t forget to follow @HeartCMSUK
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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