By: Paz Sharma / September 18, 2015

Instagram Ads

Why Your Business Should Use Instagram:

Instagram is a growing platform, up till last month there were 300 million active monthly users, with 75 million people opening the app on a daily basis. You can see where I’m going with this… It’s estimated that 90 percent of the users on instagram are below the age of 35, with the 16-24 age bracket making up 41 percent of the users.

Publishing content on Instagram gives your followers an idea of what your business is about. This helps to expand your reach, build loyalty, and inspire future sales. Instagram provides a unique opportunity to bring users into your world with snippets of what goes on behind the scenes of your business and to show your products in a creative way.

Things you should consider when using Instagram:

H –  Show Your Products:

Create your window shop. Everyone loves to browse products, so make it more convenient for shoppers! Share your new collection of product you offer, share a photo on your Instagram.

E – Show the process of how your product is made:

Everyone loves to know how products are made and where they come from.

A – Go Behind the Scenes:

This is also a perfect opportunity to invite user generated content. Have fans submit their own photos demonstrating creative use of your products and pick the best ones to post on Instagram. Going to a trade show or sponsoring an event? Use that as an opportunity to take your Instagram followers with you wherever you’re going.

R – Make your followers feel special:

Make your Instagram followers feel special and give them exclusive previews of products and services, or virtual tours of your new stores, production facilities or offices in the making. Be sure you publish the post to Facebook and Twitter as well

T – Share Celebrity Experience:

We all know that Celebs can be role models, even in businesses. On the release of Dr Dre Beat headphones, Dr Dre placed a post of his different celebs using his Dre-Beats headphones to grab the attention of all the fans of those celebrities on Instagram. If your products or services are being used by celebrity, Share it with your followers!

About Paz Sharma

Marketing Director of and author of UK's bestselling online marketing book 'The Google Checklist'. Paz joined the team at HeartCMS in 2015 and loves to help small to medium size businesses understand the world of online marketing.

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