IGTV is a new platform both available as a separate app or within Instagram once you update it. You can create, share and watch long-form videos to rival with Youtube.
IGTV: What is it?
This new platform is Instagrams way of changing the traditional TV experience and making it accessible and enjoyable for a modern, mobile experience.
Youtube arguable has excelled in popularity over the years and because of this, the amount of time young people spend watching TV has decreased by 40%. With influencers usually having a popular Instagram and Youtube channel, IGTV is a logical step to bring their content to one app only.
By 2021, it is estimated that 78% of all mobile data traffic will be from mobile video, and Instagram is only going to solidify this with IGTV.
Anyone on Instagram can create their own channel where they can share long-form videos with their followers. Currently, videos can be 10 minutes long for the majority of accounts and up to one hour long for accounts with a larger following. However, Instagram eventually hopes to have no time restrictions at all on these videos.
Unlike Youtube, IGTV is made up of all vertical videos, which for a mobile platform, makes perfect sense! It makes it more approachable as Instagram has created their own story with a tutorial on how to use IGTV which appears when you update the app!
IGTV videos can be watched in the app, in the separate IGTV app or by clicking the IGTV button in someone’s profile. You will also be notified when someone you follow posts a new video to the platform.
You can watch trending videos but Instagram will also suggest videos based on who you follow and what posts you’re interested in. You will also be able to share these videos with your friends through Instagram Direct.
Another way it is set to rival Youtube is that IGTV doesn’t contain any ads, for now anyway! The main focus is currently to get users to engage with the app but that is not to say it will always stay add free, ads will create a way for users of IGTV to make a living so it hasn’t been ruled out.
The 3 Main Things That Make IGTV Unique
Vertical videos are there to accommodate to a mobile-friendly experience, horizontal videos can be made, but they turn out the same way vertical videos would on Youtube. Vertical videos are better for mobile users who don’t have to rotate their phone to watch especially as many keep their device locked on ‘portrait’ mode.
The use of vertical videos is also there as it makes it easier for non-professional video creators to use the platform as it feels easy to just pick up the phone and start recording more naturally.
The only problem is, for people who create videos to be used on multiple platforms, they will either have to film the video on multiple devices to get a horizontal version or ensure their original video has the ability to be cropped vertically without cutting anything important out from the background.
IGTV Is Like Youtube
The goal of IGTV is to be a video sharing platform for creators, and whilst videos of up to one hour can be created and with the intention of even longer videos being available in the future, it is not for TV shows.
They don’t necessarily want the videos to be completely polished and edited to perfection like a TV show, they want to show that real people can use it and not be experts in video editing to do so.
It Will Be Your New Favourite Mobile Experience
The experience is a lot like turning on a regular TV. The app is set to start playing a video, just like a TV would, as soon as you open the app. Users also have the opportunity to interact and comment on videos just as they would be able to if watching a video on Facebook.
If you get bored of watching a video, you can just swipe to the side and move on to the next, similar but even easier than changing the channel on the TV!
There are currently three categories on IGTV:
There is also a search bar if you know what you’re looking for!
How To Create An IGTV Channel-(in two easy steps)
How To Upload Videos
Once posted you can view your IGTV analytics to see your views, likes and comments and also delete the video if you want to.
Facts and Tips
Do you think IGTV will takeover Youtube? Would you feel more confident uploading to IGTV instead of Youtube? Let us know in the comments! Do you or your business require support in growing your Instagram? Contact our team at HeartCMS to get more information on our online marketing products and services.
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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