The new social algorithm changes on Twitter, Facebook and Instagram have left organic reach in decline. This means businesses have to think outside the box and change the way they’re using social media.
Facebook has been allowing the decline of organic reach for some time, especially after recent data breaches. They focus heavily on ensuring users see more content from their friends and family instead. This means there is less time for brands and content from other pages.
Mark Zuckerberg has said earlier this year that it should “encourage meaningful interactions between people.”
This priority for friends and family posts is also happening on other platforms too. Here are a few tips to make sure you can tackle the decline of organic reach…
Create Unique Content
Make sure your content is tailored for the platform it is being published on. Follow the vocab and norms that are expected of that particular social media site.
For example, on Instagram you could show behind the scenes content and great photos. On Twitter you could share thoughtful insight, articles and blog posts and on Facebook you could post your blogs, videos and news updates.
If you would like us to provide a free social media consultation for your business then you can drop us a message.
Be social and celebrate those around you. Find out what engages your audience, what they like learning and what they’d find helpful and educational.
By knowing what your audience and followers want you could easily reach higher engagement. By posting something that’d be of interest to them by another user, this could surprise your followers and keep your page fresh. They’ll engage with it and perhaps even with the post’s owner.
If you’re featuring other people’s content then they’re likely to do the same for you too which will build you up an even larger audience!
Remember if you’re going to repost another account’s content, always give them credit when possible.
Publish Quality Content
This may seem obvious, but don’t just post for the sake of it. You should know your audience by now, so make sure you’ve thought about your content and that it will be relevant to your followers.
The more relevant it is, the more likely people are to engage with it by liking, commenting and sharing! They’ll also enjoy your content and come back for more, maybe they’ll even put push notifications on for your posts.
Make sure you’re posting regularly at peak times. This should get people consistently engaging with your posts.
The posts should always be of quality, so don’t just post anything because you haven’t posted in a few days. Take the time to plan and schedule what you want to go out on your social media platforms in advance.
Posting consistently will give the algorithm more data and realise you’re posting regularly and engaging with your followers.
Don’t just post photos on to your Facebook, Instagram and Twitter feeds. Vary it.
Try using all the features available on each platform will benefit you greatly and will give people more chance of seeing your content. Use Facebook Live, Instagram Live and Stories etc.
This will let people engage in different ways with your profile and you’ll be more likely to show up within the organic friends and family content.
Each social media platform offers you the opportunity to see how your posts are performing. You can see what age groups and genders interacted with your posts most. Whilst also being able to see where the majority of your audience is from and when the peak times of engagement were on your posts.
Use this information to tailor your posts for the future giving them more chance of a better organic reach.
Need to help your business see social media growth? Contact us today on 0800 471 4841
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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