News alert for business users! Have you heard about the new feature on Google My Business? Google Posts is the latest thing going which can help your business when it comes to sharing relevant information directly on Google Search and Google Maps.
So why should your business use Google Posts?
Over 80% of people use search engines when looking for services or products from your businesses. It’s great for new potential customers as well as existing customers as you can keep them up to date about special promotions, events, new products and services. Google Posts do however only stay live for 7 days but continue to stay live under the Posts tab under Mobile.
It’s important to include relevant keywords to SEO as this will help boost the SEO criteria for your website. Similar to the social platform Instagram the Posts should be eye catching, clear and relevant to the subject advertised. What else is great? As a business owner, you can also see the number of people that viewed or even clicked on the posts which have been published. It’s very simple to create a post on Google, you can do this using your desktop or mobile device.
The best thing is that there are no penalties for having duplicate content, not as yet anyway! If you would like more information on how to use Google Posts then call our team of specialist at HeartCMS or drop us an email here.
Marketing Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Paz joined the team at HeartCMS in 2015 and loves to help small to medium size businesses understand the world of online marketing.
May 8, 2018
One of the best ways to find out about a company is to browse their website. This provides you information about the brand, designed in a way to optimise sales and awareness. Companies put hours of time, getting to know their users, creating storyboards and designing flexible site navigation. All of the research comes together…
April 19, 2018
Whether you’re a full-time blogger or marketing your business through company blog posts and/or across social media channels, we all dream of creating that viral content that sweeps our website off the ground. Viral content is content that becomes very popular very quickly leading to increased brand exposure by reaching new audiences and driving traffic…
April 13, 2018
Email marketing is the process of businesses promoting their products and/or services to consumers through email. Despite the development of major social media channels such as Facebook, Twitter and Instagram which have all become essential marketing tools, email is still running the show when it comes to consumer reach. As of 2017, while 61%…