By: Paz Sharma / January 26, 2018

Google – The Knowledge Graph

What is the Google Knowledge Graph?

Back in 2012 Google launched the “Knowledge Graph”. The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine results with information gathered from a variety of sources on the internet.

The Knowledge Graph is Google’s way of connecting information together. It’s a very clever system. For example, If you were to search for a specific company, the Knowledge Graph will show an almost complete profile, depending on how well they did their SEO work.

Searching for a recently released music will show images, banners, reviews and music details.

So how does the Google Knowledge Graph help SEO?

Google’s main objective is to provide people with a correct answer to all their questions. To do that, it doesn’t just present the result that closest matches a search term, but also by making broader connections between the data itself. To get your content in the Knowledge Graph, you need to become an authority on your subject.

You need to find out what people search for by doing keyword research using Google tools, write killer content which is better than your competitors and make sure your site is Google friendly (as much as possible) and mobile-friendly.

Use efficient data to mark up important parts of your site to make it easier for Google to understand what it is all about and don’t forget to register your site with Google Search Console and My Business.

If you need help with you onsite or offsite SEO then call our team of experts at HeartCMS for more information on 0800 471 4841.

About Paz Sharma

Marketing Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Paz joined the team at HeartCMS in 2015 and loves to help small to medium size businesses understand the world of online marketing.

https://www.heartcms.com

Latest from the blog

September 17, 2018

How The Instagram Algorithm Works

Earlier this year, Instagram announced that they would be updating the algorithm to make it appear more chronological. In the past few days, Instagram has announced how they organise our feeds. We know, Instagram can be crucial for your business, so knowing how the algorithm works could do wonders for your social media marketing. Your…

September 11, 2018

Utilising Hashtags For SEO

The growing age of social media has seen vast improvements in how we can utilise it for businesses. This can be anything from the theme of your bio, stories and highlights on Instagram, to backlinks on Facebook and YouTube. But something you may be missing is mastering hashtags for SEO. An Instagram post with at…

September 5, 2018

The Benefits Of Local Social Media

We have become an age where we check our phones all day, doing emails in bed, stare at computers all hours and stay up late mindlessly scrolling through social media. We are barraged with advertising, news, updates and work all day, every day. There is a huge noise that is now spread across social media,…