Once again, Facebook’s algorithm has changed what it prioritises. This time, Facebook Groups are gaining popularity over pages, meaning brands are having to shift their strategy and create groups rather than just having pages for fans to like and follow.
Did you know 1.4 billion out of Facebook’s 2.2 billion active users check groups each month? However, Mark Zuckerberg states only 200 million of these are in “meaningful groups.” This number is expected to rise to one billion.
Many of the “meaningful groups” are secret groups. These are hidden away from spammers, cyber trolls and contrarians. They are a safe space for like-minded individuals that want to share opinions or get advice. These secret groups are usually much more private so the members in them are more active and open.
Facebook Secret Groups- What Are They?
Facebook has three types of group: public, closed and secret. Anyone can enter a public group without approval and see everything within it.
Like public groups, everyone can search for a closed group, however, these are more exclusive as you can’t view the content within it until you have been approved by an administrator to become a member of the group. You can also be invited by a current member of the group.
However secret groups are different. They cannot be searched for and you can’t request to join them. The only way you’re getting into a secret group is if someone already in the group invites you. Everything in the group is only visible to its members.
At HeartCMs, we can help you create and even run any type of Facebook groups with our social media marketing.
Joining A Secret Group
As they can’t be searched for and by definition are supposed to be secretive, you have to know someone who can invite you in. The ways to get into a secret group are:
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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Once again, Facebook’s algorithm has changed what it prioritises. This time, Facebook Groups are gaining popularity over pages, meaning brands are having to shift their strategy and create groups rather than just having pages for fans to like and follow. Did you know 1.4 billion out of Facebook’s 2.2 billion active users check groups each…