Facebook is testing a new ‘Order Food’ icon into its main app that allows users to place food pickup or delivery orders using third party services without leaving the Facebook ecosystem.
The ‘Order Food’ service is available on both desktop and mobile, and allows Facebook users to place food orders and pay for them all within the Facebook app, by connecting to online ordering businesses Delivery.com or Slice.
The page, similar to the layout of food delivery services like Deliveroo or UberEats, lists local restaurants with a photo, price range, star rating and type of cuisine. It also displays whether delivery, pickup or both are available.
Users can then click “Start Order” to begin the ordering process, can edit orders and add tips before going through to checkout. The page then displays an order confirmation and expected time of delivery.
The service has only been rolled out to select users in the US at present.
Accounts Director at HeartCMS.com and creator of a best selling iOS app. Gareth loves to help small to medium size businesses get more online exposure. Gareth started his online marketing journey back in 2008.
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