Facebook turns to newspaper ads to underline fake news clampdown ahead of UK General Election
Facebook has invested in a series of national UK newspaper ads to highlight its fake news crackdown ahead of the UK General Election. The social network has also unveiled fresh measures designed help it rank the viability of articles read within its walls.
The tech giant is turning to the printed word to hammer home its message, having paid for a series of full-page splashes offering readers ’10 tips for spotting false news’.
The ads feature advice around source checking, being wary of parody stories and casting a sceptical eye over headlines. Facebook’s timely play to immortalise these tips in select UK print titles comes ahead of June’s General Election. Just a few weeks ago the platform faced pressure from MP and chair of the culture, media and spot committee, Damian Collins, who warned that it must do more to purge fake news in the run-up to the vote. The politician said such material posed a threat to the “integrity of democracy”.
The move also follows an announcement last month that Facebook users across 14 countries, including those in the UK, would be served ‘educational notices’ at the top of their news feeds. The messages have been rolling out over the past few weeks, directing users to a hub containing tips on how to spot a false story and were created in consultation with nonprofit First Draft.
Facebook’s decision to advertise in traditional news outlets follows on from a recent study which found two-thirds of publishers view the rise of fake news as an opportunity for quality journalism to stand out.
Accounts Director at HeartCMS.com and creator of a best selling iOS app. Gareth loves to help small to medium size businesses get more online exposure. Gareth started his online marketing journey back in 2008.
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