With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s easy to believe that social media is the most effective way to reach the mass audience.
These are impressive figures, but what isn’t so frequently shared are the statistics on email usage. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, (according to Radicati).
While this might seem surprising at first, think about your own online behavior: When you sign up for a website or download a new app you have to enter your email address to create an account. You even need an email address to create a Facebook,Twitter or Instagram account. What’s more, Facebook and Twitter use email to notify users of activity like when someone is tagged in a photo.
Email is the currency of the web, and anybody who is online has an active email address. So when it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
We can help you design, develop, and send regular e-mails to your prospects and customers! We can even help you build your database.
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