In a recent update from Google, their Chrome web browser is now showing websites without an SSL security certificate as ‘insecure’. This is a follow up from Google’s effort to ensure that the entire web runs through HTTPS only.
If you’re a consumer, this is awesome fo you. But you might be thinking, what is an SSL and what does it do for me? In short, a valid security certificate will prevent what’s called a “man in the middle” attack. This is where a third party and view and listen to unencrypted information on your website. So if you’re visiting a website, and you are using their payment gateway or leaving your contact details you want to ensure that the website is running through HTTPS so that you can be confident that your data isn’t being stolen.
In the most recent update to Chrome v56. “Not Secure” warnings will be displayed on websites that collect personal data, take payments or store passwords. We wouldn’t be surprised if all websites will fall under this warning in the future.
Before the update, websites without HTTPS were displayed as below:
However, in v56 you will see a red exclamation mark next to your URL if you do not have an SSL Installed on your website.
What does this mean for you? Personally, I feel that this may well put people off using your site to make payments or leave their details. So if your goal is lead capture, make sure you install and SSL ASAP. If you’re not sure how, or want to some advice, get in touch with the team at HeartCMS, and we’ll help you get your site secure in 48 hours.
There’s always one rule of thumb we follow. If Google say you need it, you need it. They pretty much run the internet, so it’s important you follow all of their advice. Particularly if you’re looking to boost your search engine results, this will no doubt become an important factor in Google’s ranking algorithm. HTTPS used to mean slower speeds, but with the technological advancements in this area, this is no longer an issue.
I have noted a few other reasons you need to run your site through HTTPS:
Still not convinced? Check out what the Chrome Security team have to say about it
Accounts Director at HeartCMS.com and creator of a best selling iOS app. Gareth loves to help small to medium size businesses get more online exposure. Gareth started his online marketing journey back in 2008.
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