By: Gareth James / March 27, 2017

Amazon Go disrupts retailers’ payment strategies

Amazon Go represents the cutting edge of new payment technologies, utilising CCTV footage and sensors to track items customers have taken off the shelves and linking that to a mobile payment app that shoppers download and scan on arrival.

While for many retailers this type of approach is a long way off, it does, however, raise important questions about ways new payment methods can align with changing shopping habits and ultimately transform accepted modes of paying for goods.

A new report suggests retailers are trying to get ahead of the curve by introducing cutting-edge payment technologies that fit with shoppers’ digital lifestyles. One large US department store chain describes its payments strategy as “trying to make it so easy that a customer has no excuse not to complete the transaction, regardless of the channel they are in”.

Elsewhere, PayPal is mentioned by a number of retailers as a growing payment choice among customers, while Pay By Bank and Shop Runner are cited as more niche services that could become more mainstream in the years ahead.

About Gareth James

Accounts Director at HeartCMS.com and creator of a best selling iOS app. Gareth loves to help small to medium size businesses get more online exposure. Gareth started his online marketing journey back in 2008.

https://www.heartcms.com

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