Knowing what your customers are thinking, doing and wanting can be tough; yet it is essential to growing your brand. However, we know it can be time-consuming and whilst we condone thorough research, if you’re looking for somewhere easy to start then we have some quick and easy tips for you to follow.
Some benefits of conducting customer research are:
Building trust with your customers and establishing a brand people are loyal to.
Opportunity to create better products or offer better services.
Improved content as you will develop ideas by understanding more about your customers.
Innovation will be easier for you as you can know what your customers want more than competitors who aren’t conducting research.
Here are our top ways to get some quality information with ease:
Be A Customer
Go through the steps your customers would have to if they were to purchase a product or service from you. Following the procedures of creating an account, subscribing or signing up to your site is the easiest way to understand their point of view. You’ll see what might not run as smoothly or if you have any confusing steps to follow on your site.
Check Out The Competition
This should be quite an obvious step but maybe you’re unsure how to do it. List the companies you consider a competitor and those that you admire and look at their websites, social ads and social media platforms. Check out what they’re posting and what their audience and followers are saying- good and bad. You can see easily what works and what doesn’t so you’ll know what you should include or avoid on your social media and website.
Check out how many posts are organic or see what they’re promoting as an ad. Note the differences in engagement on these posts.
We have more information on how to do this in our marketing book.
Your sales team might all approach customers in a different way and get different results, work with them to combines their best techniques to get great results from customers. Your sales team are the people who deal with the customers day in, day out so they’ll know what works and what doesn’t.
Friends & Family
Use friends and family that are relevant to your customer demographic what they think about your products, services and pricing. They will hopefully be more honest with you and you’ll be able to understand your customers more from this.
Interview them face-to-face so they’re more likely, to be honest with you.
These are one of the best ways to improve your brand. Don’t get upset or take any negativity personally, use it as a learning curve to improve your brand and business. At the end of the day, you want as many happy and satisfied customers as possible!
All major social media platforms all give great insight into who engages with your post and page. This is good for seeing who your page appeals to as it can be broken down into age, gender, country and more. You can also see what posts do better- is it pictures, videos, educational posts or ones that sell your products?
Fully analysing this information can really help you know your audience.
Find out what keywords you think would be associated with your brand. Search these as hashtags or in somewhere like Pinterest to see what people are posting in relation to these keywords.
See if the posts are relevant and if they’re popular keywords!
All of the above will hopefully give you a better knowledge of who your audience is, what they like, what they don’t like and how they feel. This gives you more opportunities to improve your brand and your relationship with your customers.
If you need assistance with research like this or just building yourself an established brand, then contact our marketing team today on 0800 471 4841.
Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Amen loves to help small to medium size businesses get more online exposure. Amen started his online marketing journey back in 2006 and now runs his own award winning marketing agency.
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