Our customers often ask us whether blogging is important so therefore I have decided to write about blogging. We have picked out 3 top reasons why blogging is so important and how it can help your business grow and get more exposure.
Direct Traffic To Your Website
Blogging is a great way to drive traffic to your website. It may not work instantly but over time Google bots will identify keywords from your blog and help rank for those keywords. It’s always good to blog about trending topics. If you blog often then this will increase the number of relevant inbound links which will then direct readers to the main parts of your website.
Increase Your SEO
Just imagine your website is like a Business card. If you don’t hand your business card out there is no way that your business card will get any exposure sitting in your wallet or office. This works the same way when it comes to your website, the more often you update your blogs the more often it will expose on search engines in relation to the keywords that you have used.
Develop Customer Relationships & Establish Authority
The great thing about blogging is that you can generally write about anything that you want and anyone in the world can see it. The more often that you blog about products or services the more often your followers will read this and therefore Google will identify traffic to your website and your website will establish a better relationship with Google and your followers. Another great benefit to blog often is that its content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field.
There are much more reasons why Blogging is so important, why not get in touch with our marketing team and get more advice on how blogging can work for you.
Marketing Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Paz joined the team at HeartCMS in 2015 and loves to help small to medium size businesses understand the world of online marketing.
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