By: Paz Sharma / February 24, 2017

3 Top Reasons Why You Should Blog

Our customers often ask us whether blogging is important so therefore I have decided to write about blogging. We have picked out 3 top reasons why blogging is so important and how it can help your business grow and get more exposure.

Direct Traffic To Your Website
Blogging is a great way to drive traffic to your website. It may not work instantly but over time Google bots will identify keywords from your blog and help rank for those keywords. It’s always good to blog about trending topics. If you blog often then this will increase the number of relevant inbound links which will then direct readers to the main parts of your website.

Increase Your SEO
Just imagine your website is like a Business card. If you don’t hand your business card out there is no way that your business card will get any exposure sitting in your wallet or office. This works the same way when it comes to your website, the more often you update your blogs the more often it will expose on search engines in relation to the keywords that you have used.

Develop Customer Relationships & Establish Authority
The great thing about blogging is that you can generally write about anything that you want and anyone in the world can see it. The more often that you blog about products or services the more often your followers will read this and therefore Google will identify traffic to your website and your website will establish a better relationship with Google and your followers. Another great benefit to blog often is that its content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field.

There are much more reasons why Blogging is so important, why not get in touch with our marketing team and get more advice on how blogging can work for you.

About Paz Sharma

Marketing Director of HeartCMS.com and author of UK's bestselling online marketing book 'The Google Checklist'. Paz joined the team at HeartCMS in 2015 and loves to help small to medium size businesses understand the world of online marketing.

https://www.heartcms.com

Latest from the blog

Smartphone Photography - Web Design Nottingham

January 31, 2020

5 Ways to Improve Your Smartphone Photography

Photography is a key component of running any business. Your customer wants to see everything from your behind the scenes to your products, but capturing them in their best light can be a struggle when you’re first starting out. The good news is, you don’t need to spend thousands of pounds on the latest camera […]

How Instagram Algorithm Works HeartCMS

September 17, 2018

How The Instagram Algorithm Works

Earlier this year, Instagram announced that they would be updating the algorithm to make it appear more chronological. In the past few days, Instagram has announced how they organise our feeds. We know, Instagram can be crucial for your business, so knowing how the algorithm works could do wonders for your social media marketing. Your […]

Hashtags for SEO

September 11, 2018

Utilising Hashtags For SEO

The growing age of social media has seen vast improvements in how we can utilise it for businesses. This can be anything from the theme of your bio, stories and highlights on Instagram, to backlinks on Facebook and YouTube. But something you may be missing is mastering hashtags for SEO. An Instagram post with at […]